Foreign Language In The Hospitality Industry Tourism Essay Essay Example

Foreign Language In The Hospitality Industry Tourism Essay Essay Language acts an indispensable portion of success in cordial reception, and has impacted the cordial reception industry continuously. Not merely has it influenced the method of marketing schemes or the methods of human resource direction, it has besides influenced the educational system every bit good. Many have come to recognize that foreign linguistic communication accomplishments can be utilized in the industry to help the foreign traveller, communicate with non-English speaking-employees and to work in non-English speech production states. Foreign linguistic communication in the cordial reception industry is needed to help foreign travellers. The cordial reception industry a service industry that sets to supply service to accomplish the clients satisfactions. Customers are seeking for exceeding and customized service that fits them good. A made-to-measure service normally comes from forming affairs that the clients are used to, such as a invitees favourite drink, preferable room type, and the spoken linguistic communication is portion of it every bit good. Of many tourers that travels, it is likely that they may non stand out in the linguistic communication of the foreign state that they are going to. If an adjustment that the client is remaining is non able to supply quality service due to the fact that mis-communication occurs often, the client is likely to develop a negative sentiment towards this certain hotel or eating house. Therefore, the cordial reception industries normally adapt ourselves to the client s pe nchant by supplying multi-lingual service in order to back up the clients demands. We will write a custom essay sample on Foreign Language In The Hospitality Industry Tourism Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Foreign Language In The Hospitality Industry Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Foreign Language In The Hospitality Industry Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Over the past few old ages, tourers from China have progressively become active all over the universe. With the rise of China on the universe phase, it s linguistic communication Chinese has ever been the top linguistic communication spoken in the universe and it is besides bit by bit going a major tourist-spoken linguistic communication. This tendency has impacted the selling schemes of many ; and get the hanging this linguistic communication has become a precedence for hotelkeepers callings. Switzerland has come to the consciousness of the potency of the Chinese market brought by tourer. And Switzerland has come to recognize that the entrance invitees have high outlooks for the Swiss cordial reception service . But many cordial reception industry are non yet ready to confront the Chinese tourer tendency by supplying professional service, and most hotels are established with European criterions. As a consequence, Switzerland has published an official usher steering cordial reception industry directors on how to professionally function the Chinese tourer. Dr. Christian Rey, president of the hotelleriesuisse, said that cordial reception industries in Switzerland have booklets, bill of fares and cusps translated into Chinese to supply a closer service. Following up, A really good illustration can be besides seen in Mauritius while an increasing sum of Chinese tourer is sing Mauritius recent old ages. In Mauritius, the state has received 17,233 Chinese tourers during the first 10 months of the twelvemonth, against 12,571 visitants during the same period in 2011. Harmonizing to a Mandarin instructor in Mauritius, she pointed out that among all the Mandarin-learning pupils, there are employees of large companies, business communities, importers, tour ushers All these people deal with the Chinese and for them to get the hang this linguistic communication has become indispensable. And in recent old ages, there is a strong demand from hotel groups to develop their employees in Mandarin. Said Elise Raffray, Managing Director of Formaclic. Harmonizing to the information of The Language Training Centre in Mauritius, the centre has trained 100s of hotel employees in Mandarin, including hotel receptionists, employees in nutrient and dri nks sections and sections. This brings the us to the following point. Foreign linguistic communication in the cordial reception industry is needed while communicating between employer and non-English speech production employees. As international tourers increases all around the Earth, at the same time increases the demand to engage international employees every bit good. However, communicating satisfaction has ever been a important influence to the work outcomes amongst between directions and non-English speech production employees. Language barriers have been chiefly seen during talking communicating and professional state of affairss. English is the most common-used linguistic communication around the universe and applies to the cordial reception industry every bit good. In the United States, an increasing figure of non-English speech production employees have caused hotel companies many communicating issues. It has come to the attending that this job can no longer be tolerated as it is firing on many companies operation. A research survey from the diary of cordial reception A ; touristry research has shown that 53.5 % of the housing industries reported that top direction has paid attending to linguistic communication barriers in the workplace. In fact, 46.5 % stated that their company encourages employees with limited-language accomplishments to better by offering English at work plans. Besides, many has been supplying linguistic communication preparation states the fact that how of import it is. Following up, harmonizing a study, which notes that 32 % of the companies provide linguistic communication prepar ation for the employees to get linguistic communication for particular intents, and 52 % of the employees expect a linguistic communication class to be communicative with professional subjects. It is obvious that it shows that there is a demand for the pattern of professional state of affairss. Employees are seeking to fluently pass on with their top direction in order to transport out the right undertaking while in the work topographic point. Employers are besides expected high outlook for service criterions which are related to the company s repute. With linguistic communication barriers barricading in the tract of the cordial reception industry s success, linguistic communication preparations have bit by bit become a necessary portion of the employment preparation. Furthermore, these linguistic communication preparations help to develop a positive professional attitude which will be able to lend to a positive impact on squad work and in better service to the clients. Dave Ozageer, manager of Pearle Beach Resort A ; Spa, said that it is indispensable for the staff to be trained to pass on with Chinese invitees with Citrus reticulata. By understanding Chinese invitees demands and show their emotions straight, the staff will be able to better function the invitee. The president of the Chinese Business Chamber, James Ho Fon farther points out that it is necessary that hotels provide tour ushers who speak Citrus reticulatas in order to pull more Chinese tourers. Foreign linguistic communication in the cordial reception industry is needed when working in a non-English speech production state. A research roll uping informations from assorted hotels human resources sections in the U.S. have shown that graduates with the ability of talking a foreign linguistic communication, peculiarly Spanish, was found to be an advantage when seeking for occupations in the States. It has besides been suggested that with this certain accomplishment, one may more likely obtain an employment at the supervisory degree. The study besides shows that with old foreign travel and some foreign linguistic communication accomplishments enable plan participants to more to the full appreciate their survey abroad experience. As a consequence, Students of cordial reception plans benefit vastly from larning a foreign linguistic communication. Many universities with cordial reception direction big leagues have been supplying survey abroad plans, and foreign linguistic communication is going important to the instruction of the industry every bit good. Colleges that offer cordial reception grades which integrate foreign linguistic communication larning contribute to the success of the cordial reception industry in general and to the success of the single pupils in their hereafter callings as directors. said by Yuan J. Houston in one of his diaries in Journa of Human Resources in Hospitality and Tourism. Such in cordial reception grade classs, the instruction of foreign linguistic communications has focused on the acquisition for professional intents that pupils may probably be confronting in their future calling. Hence, Rita Mae Brown one time said, Language is the route map of a civilization. It tells you where its people come from and where they are traveling. A batch of establishments acknowledged that the overall betterment of pupils who participated in a survey abroad plan have expectedly developed cross-cultural cognition which will fix them good for their future calling in cordial reception and touristry field. In decision, foreign linguistic communication has ever been a great impact in the cordial reception industry in general. While many research and information collection has been conducted and demonstrated in this research paper. It is obvious that over the past few decennaries, an increasing sum of hotel employees, hotel directors or even pupils in preparation have come to recognize that the importance of stand outing in a 2nd foreign linguistic communication. This highlighted professional attitude of larning a foreign linguistic communication is majorly due to the fact that foreign linguistic communication accomplishments can be utilized in the industry for a assortment of intents. Ultimately, this sense of accomplishment in foreign linguistic communication can profit the pupils personal development and can hold a positive impact on their professional attitude. Therefore, future hotel directors are more likely to keep back the ability of talking a foreign linguistic communication ma jorly due to the fact that this accomplishment can be utilized to help the incoming foreign travellers, to pass on with non-English speaking-employees in the workplace, and to work fluently in non-English speech production states.

Accountability and outcome in the counseling profession

Accountability and outcome in the counseling profession A Client plays a crucial role in determining the outcomes of a therapy program. A counselor and a client must establish a good partnership in order to obtain the necessary information regarding client’s problems. The client should be actively involved in a decision making process when it comes to the choice of his/her therapy.Advertising We will write a custom research paper sample on Accountability and outcome in the counseling profession specifically for you for only $16.05 $11/page Learn More In addition, a counselor should take into consideration client’s preferences and include them into a therapy program (Isaacs, 2003). In some cases, a client may require more information regarding therapy program but fail to make decision on the therapy program. Client may influence therapy outcomes by ending the therapy prematurely. He also determines whether he/she will go through the therapy process. Premature termination of therapy occurs when a clie nt stops receiving therapy before attainment of the required goal or objective (Loretta Howard, 2005). The information obtained by a client, either from the internet or the counselor, has impact on the choice of therapy he/she makes. A client involvement in the therapy process will determine the therapy outcome in addition to quality of the treatment choice (Kelly, 1996). Client can ensure the accountability by ensuring that he/she receives quality health services at an appropriate price. He should look for the most qualified and certified counselor to handle his/her condition. It is his jurisdiction to ensure that the medical procedures done to the client follows legal practices, and they apply approved therapeutic model in the therapeutic process (Loretta Howard, 2005). For counselors to be accountable, they should educate their clients so that clients are able to make informed choices on the therapy program. They should educate clients on how to manage their condition and, more important, the need for therapy compliance. They are incharge of client’s health and should take a responsibility (Randall Kelly, 2007). A counselor will determine outcomes of treatment through the aspects of his/her personality and the techniques he applies in the therapy programs. These aspects also determine his skills and his application of counseling models in solving problems. They also impact the outcomes of the therapeutic program (Randall Kelly, 2007).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The information counselor gives to a client influences the type of therapeutic plan the client will choose. A more researched counselor will direct client on making an appropriate therapy choice. In addition, counselor’s relation with the client will determine patients transference (Kelly, 1996). He should create trustful environment for client to hav e confidence of him and be able to communicate freely in order to facilitate counselor’s exploration on client’s problem. Also, client’s attitude towards counseling affects the therapy outcome. In cases of stigma associated with seeking for a therapy, it can force a client to avoid the seeking therapy (Isaacs, 2003). A counselor should promote accountability by informing client on the purpose of the therapy process. He/she should orientate client to therapy process and engage him through the process. For a counselor, it is crucial to approach this process with honesty and responsibility in order to foster client’s trust in the therapy process and promote compliance (Randall Kelly, 2007). Collaboration between client and counselor promotes accountability; this collaboration may include client’s relatives and third party payers. It clearly bridges the gap between the parties. It also gives a room for collaborative problem solving and provision of cl ients with services from other care providers. Therapy program acceptance by both parties is an indicator of its success and reasonability. Third party payers have a role of funding and reimbursement of client’s bill. The significance of a client’s needs assessment is to promote his health through initiating change. After the needs assessment, the counselor determines the unmet needs and puts in place plans for improvement. He has to prioritize them and strategize on how he is going to meet them (Kelly, 1996). The significance for program evaluation is to determine if the objectives are met and if a program is within the laid time limit. It seeks to identify what working right for the client. It also establishes if the client is benefiting from the program and satisfied. It determines the effectiveness of the program. It also gives trust to the relatives and stakeholders on the program progress. It gives the counselor a basis for planning on future according to the ach ievement attained. Accountability is necessary to provide a stakeholder, as well as other members of supervising authorities with the necessary evidences about appropriate work of the counseling services. It provides connection between counseling practices and service impact.Advertising We will write a custom research paper sample on Accountability and outcome in the counseling profession specifically for you for only $16.05 $11/page Learn More Program evaluation helps counselors improve the effectiveness of service provision by care systemic examination methodologies and outcomes. In addition, it helps counselor to plan and implement counseling practice. It is also undertaken to improve counseling service and provide justification for existing program (Randall Kelly, 2007). Research is crucial for counselors when addressing the increased attention on accountability and evaluation based practices. As an educator, a counselor requires research and evaluatio n skills in order to train other counselors. Research enhances their clinical preparation of the upcoming counselors through equipping them with supervised experience in evaluation methods. It will also enable them to conceptualize and implement evaluations of counseling program on their own, and consult their fellow counselors. Also, it has impact on development of counseling profession through provision of understanding of counseling program evaluation model and practices (Randall Kelly, 2007). References Isaacs, M. L. (2003). Data-driven decision making: The engine of accountability. Professional school counseling, 6, 288–295. Kelly, K. R. (1996). Looking to the future: Professional identity Development, accountability, and change. Journal of mental health counsel Sexton, 18, 195–199. Loretta, J. B. Howard, B. S. (2005). The American counseling association practice research network (ACA-PRN): A new research tool. Journal of counseling and development, 83, 481-488 . Randall, L. A. Kelly, C.J. (2007). Program evaluation: The accountability bridge model for counselors. Journal for counseling and development, 85, 162-172.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More

Final Research Project Paper Example | Topics and Well Written Essays - 1250 words

Final Project - Research Paper Example I started by looking at the main company website which is at http://www.chevron.com/ I was interested to find out how the company chooses to present itself and so I looked under the tab â€Å"About Chevron† which was on the top left of the screen. There was a short statement: â€Å"At Chevron, we are relentlessly focused on producing safe, reliable energy now and for the future. How are we doing it? By applying the energy we have most in abundance Human energy.† This was not what I expected, because I know already that the main product area is fossil fuels like oil and gas, and I did not expect it to focus on its people. On other tabs there was information on the manufacturing side of things, and distribution through pipelines, shipping and gas stations. The company profile section provided the most factual information such as the founding date in 1879, in an area near Los Angeles, California. The global workforce is about 60,000 employeees and there are another 4,000 s ervice station employees who are linked to the main company. Its production figures are a little out of date, quoting 2.7 million barrels of net oil-equivalent production per day. From its location in California the company expanded in the 1920s to ventures in the Philippines, Alaska and Colombia in the quest for oil. In the 1930s they worked in Saudi Arabia and then from the 1940s through the 1970s they built pipelines to transport the oil from their wells. In 2001 the company merged with Texaco to become the second largest U.S. based energy company. The future ventures of the company focus on the Gulf of Mexico and Kazakhstan. There is a recognition that all kinds of energy are going to be needed in the future, not just oil and gas, and so I was pleased to note that a lot of money is being invested in research. This is an area that I would be interested in working for. The company is bound to present itself in the best possible light and so I looked next for external sources that would give more neutral information. The website www.business.com/directory/ provided a link to the Chevron company website that I had just been looking at, and it also had a link to the Wall Street Journal share prices for Chevron. This is the second source that I used. It gives an up to date snapshot of the company’s performance on the markets and I noted that the share price over the last 12 months had risen: Chevron stock prices, year to 1/14/11 Source: http://online.wsj.com/quotes/main.html?type=djn&symbol=CVX As my third source I followed the course instructions to look at the Hoovers business information page and there I found a list of subsidiaries and locations for the Chevron company. I was interested to note that Chevron U.S.A. which manages the US side of the business has its headquarters in San Ramon, California. The offices and research areas are not located in the same place as the oil and gas fields. I was reassured by my research on the company because I foun d its home web pages to be professional and positive. The market trend over a year is positive, with share prices rising despite the increasing costs of finding oil resources as older fields are getting used up. The company has been involved in mergers, and shows flexibility in its links with other countries, always looking for new sources of raw material. I could see also that there were areas of the business outside pure manufacturing, like the development of additives and various kinds of research. In

Foreign Investment Disputes Research Paper Example | Topics and Well Written Essays - 4000 words

Foreign Investment Disputes - Research Paper Example For the last two decades, increased technological and liberalization advances have resulted into increased growth in the flow of FDI. This means that FDI gained in share of domestic investment and GDP in many countries. It is done for numerous reasons that involve taking advantage of low cost wages or for exceptional investment privileges like rewards to obtain a link that is tariff-free towards the countries markets or the regional market through the use of tax holidays granted to the company. There are a several ad hoc arbitral rules and two arbitral institutions responsible for most of the arbitrated foreign investment disputes. The ICSID is the arbitral institution, which specifically deals with international investment disputes. The ICSID specifically deals with investment disputes. It has unique advantages. As an arbitrary institution, ICSID is an affiliate of foremost international lending institution and a division of world bank. It is enjoys the advantage of perception, where it is perceived that countries would always comply with the obligations of ICSID. ICSID is supported by the ICSID Convention, which is a multilateral treaty. This way, any violation an obligation of the ICSID is regarded as a treaty violation hence a violation of the international law. The ICSID center is responsible for administering three types of procedures: conciliation, binding arbitration and a fact finding procedure. The ICSID Convention states that whenever an arbitration procedure is adhered to, ICSID should be made an exclusive forum for any kind of dispute that is submitted to it. The annulment procedure that is provided before its second tribunal, is the recourse only against the ICSID award and no appeal regarding an award may be taken to any national court. Further, it provides that the host country can only enforce a final ICSID award but not any country, which is a party to ICSID convention. The ICSID Convention has special jurisdiction

S6W8Paper2 Research Paper Example | Topics and Well Written Essays - 2000 words

S6W8Paper2 - Research Paper Example The latter part of the 20th century and commencement of the 21st century has radically altered the nature of international order. It is now evident that this change cannot be contained in a dynamic world characterized by globalization, and rapid growth in information and technology. United States of America must therefore brace itself to a multilateral world where, while boosting of the military, economic and cultural prowess, it may face challenges from adversaries and even allies2. This paper gives a detailed account of the current international order and trends in the global affairs that have either a direct or indirect impact on United States. It further shows the manner in which US can chart its way to a peaceful and stable future by being at the forefront of world economy, protecting crucial global strategic interests, and maximizing on the use of military power and strength. In addition, the paper provides an analysis of the emerging threats from terrorist and the proliferatio n of nuclear weapons. ... Most of these actors are responsible for direct acts of terrorism and supporting terrorist groups either financially or through offering them a safe haven. Cases in point are North Korea and Iran. The two nations have totally objected collaborating with international treaties on aspects such as reduction of nuclear weapon capabilities. The eventuality has been constant threats on resources that are meant for the common good such as oil and sea lanes. The policy of United States then is to insist on measures that would compel such non-players to comply with the treaties agreed upon by the international institutions. Among the many strategies employed include application of stringent sanctions on such nations aimed at crippling their economic and coordination power3. Nonetheless, the sanction would be only be enforced on states that blatantly object the efforts of international institutions of preserving global peace and order. For instance, North Korea is clearly moving against the gl obal peace initiative. It has consistently tested its medium range missiles despite warnings from the international community. Furthermore, it has gone on the offensive, through its dictatorial leader, to warn U.S., South Korea and Japan of a possible war if they do not stay away from spying on them. The threats from North Korea warrant for all possible forms of sanctions. On the other hand, United States would capitalize on the strong reform organizations as well as citizens to drive change in nations such as Iran. Through supporting these movements, U.S. can effectively drive both social and political change in such countries. The same case can be applied in China. Essentially, the idea of nations investing on weapons of mass destruction would be discouraged at all costs4. The strategy

Legitimate Authority in the International System

Legitimate Authority in the International System Researchers and students of international relations are always faced with questions regarding if there is any legitimate authority in the international system. Other questions that these people are always faced with, is whether they can denote that the behavior of states is always motivated by factors such as power or even wealth. Furthermore, questions emerge on whether the interests of states are always the same, over a period of time and space. Mitchell (2012) denotes that this debate about the nature of authority in the international arena is always theoretical, focusing only on the contemporary international system. This paper critically examines the concept that there is no legitimate authority in the international system. In answering this question, the researcher will have to use a variety of theories, such as realism and liberalism. This paper takes the stand that the international system is anarchical in nature, and there is no legitimate authority. This concept of legitimate authority refers to the justification of people to have real power over other people, as well as the decisions they make. Mitchell (2012) further claims that legitimate authority is always exercised by the government, and the government derives justification in the use of such power because the power is given by the laws of the country. Krehoff (2008) agrees on the fact that there is no legitimate authority in the international system. This is because the international system is characterized by the interaction of states, and each state has its own interests and objectives in regard to the interaction (Bromley, Clarke, Hinchliffe and Taylor, 2009). One of the methods in which social scientists use to explain the relations and power in the international system is through the use of liberalism theory (Goldstein, 2912). Liberalism is a political concept that advocates for the freedom and rights of individuals. This theoretical framework recognizes the role of the state, as well as other actors in the international system in promoting democracy, freedom of expression, as well as other rights of individuals within the society (Baylis and Smith, 2001). Karp (2009) observes that this theoretical framework encourages participation in the international system, and for the purposes of promoting peace and stability. On this basis, the international system is characterized by inter-governmental organizations, multi-national companies, and non-governmental organizations. These institutions operating in the international system are responsible for shaping the various policies of states (Bromley, Clarke, Hinchliffe and Taylor, 2009). For instance institutions such as the United Nations, is responsible for discussing various issues that threaten the World Peace and coming up with a resolution that each and every member of the organization needs to follow. For instance in 2011, the UN Security Council passed a resolution that there was a need of intervening in the Libyan civil war, for purposes of preventing president Gaddafi from killing his own people Goldstein, (2012). Members of the Security Council, including the US, Britain, France, as well as other countries such as Canada, etc were able to provide equipments that could be used to enforce the decision by the UN Security council. Cornut (2010) denotes that this is an example of a legitimate authority, and this is because a legitimate authority is always justifiable by the rules guiding the operation of an institution. For example, the charter of the UN establishes the Security Council, with five permanent members who hold veto powers, and other non-permanent members. The charter denotes that the decision of this council are always legitimate, and supported by the laws of the charter in which all UN members are signatories. However, Baylis and Smith (2001) disagrees with the notion that the UN Security Council is a legitimate authority. Basu (2012) denotes that the UN Security council only serves the interests of the major powers holding the veto power. This is because the countries under consideration will always veto a policy developed that is against them. Basu (2012) further explains that the main reason as to why the Security Council attacked the government of Gaddafi was because he had a bad historical relation with western countries such as the United States, Britain, as well as France. On this basis, attacking Libya, and removing the government of Gaddafi would only serve the interests of countries such as the United States, Britain, and France. It is important to understand that these countries hold a veto powers in the UN Security Council. To prove his point, Basu (2012) identifies the structural adjustments policies brought forth by the World Bank, and IMF, during the 1980s, and the 1990s. Basu (2012) explains that these policies forced third world countries to liberalize their economies, even when they w ere not ready for such liberalization. Other demands initiated by World Bank, and IMF included the introduction of austerity measures. These measures forced the target governments to reduce spending on education, health, transport, security, and other important aspects of the economies of these countries. Cornut (2010) denotes that these austerity measures were responsible for the negative growth of these countries, as opposed to an increase in the growth of their economies. Goldstein, (2012) denotes that the World Bank, and the IMF are institutions of liberalism, and on this basis, they failed to promote equality of human rights, in regard to trade and economic stability. Instead, through their structural adjustment policies, IMF and World Bank are responsible for eroding the economies of these states. Furthermore, Goldstein, (2012) believes denotes that IMF and World Bank are controlled by its major donors, which include France, USA, Britain, as well as Japan. On this note, the policies developed by World Bank and IMF a re aimed at protecting the interests of their major financers. Dominese (2010) further denotes that the affairs of World Bank and IMF are always conducted in great secrecy, and there is no transparency while developing their policies. One of the characteristics of a legitimate authority is that it has transparency in the manner in which they develop policies. Calhoun (2002) believes that this transparency lacks in these global institutions. Dominese (2010) further asserts that a legitimate international institution will always seek to serve the interest of the international community, and not only a particular section of the international community. On this basis, institutions such as IMF and World Bank have failed to establish a legitimate international authority. Realism is a theoretical framework that supports the notion that a legitimate international authority does not exist (Goldstein, 2012). One of the principle arguments of realism is that the international system is anarchical in nature. This is because states are the major actors in the international system, and on this basis, there is no actor that has the capability of regulating the affairs of the states. Krehoff (2008) further explains that under realism, states will only relate with other states, in pursuance of their interests, and not the interest of the global good. Dominese (2010) defines international anarchy as a concept whereby the international system does not have a leader, i.e. a sovereign worldwide government does not exist. On this basis, Dominese (2010) denotes that the international system does not have a hierarchical authority which has the capability of enforcing laws, and resolving disputes, just like states in the domestic politics. This observation by Dominese (2010) is correct, and this is because legal international institutions such as the International Criminal Court (ICC) only depends on the goodwill of signatory states to arrest and handover people indicted by the court. On this basis, Goldstein, (2012) denotes that without cooperation from member states, ICC won’t be able to carry out its mandate. Tight (2005) denotes that this lack of an hierarchical structure at the international system, is one of the main reasons as to why institutions formed by the principles of liberalism will always serve the interests of rich states of the world. Basu (2012) further denotes that the accumulation of power and the need for survival are the major factors that influence the behavior of states in the international system. On this note, states will carry out any activity aimed at meeting their objectives. This creates suspicion at the international stage, amongst the various states, and because of these suspicions that exists between various states; it is difficult to create an international legitimate authority. For instance, the League of Nations failed to be a legitimate authority because of suspicions between the various states that formed the League of Nations. Based on these arguments of realism, Goldstein, (2012) explains that a legitimate international authority does not exist. In conclusion, realism is the major theory that recognizes the fact that a legitimate international authority does not exist. This is because the major arguments contained under realism, is that the international system is anarchic in nature, and the relations that occurs at the international system, are always aimed at protecting the self interests of the state under consideration. Due to this nature of states in the international arena, there is a lot of suspicion regarding the activities of states, and this makes the international system to be anarchic in nature. Because of this anarchic nature in the international system, it is very difficult for a legitimate authority to exist. To create a legitimate authority therefore, it is important to create a single interest that states should pursue in the international arena. This is a concept that is very difficult, and impossible to achieve. There are two conflicting perspective on this concept of a legitimate international authority. This is because the principles of liberalism supports this notion that there is a legitimate authority and this is in form of the various institutions formed by the states, and other international bodies. Bibliography: Basu, R. (2012). International politics concepts, theories and issues. New Delhi: SAGE  Publications. Baylis, J., Smith, S. (2001). The globalization of world politics: an introduction to  international relations (2nd ed.). Oxford: Oxford University Press. Bromley, S., Clarke, J., Hinchliffe, S., Taylor, S. (2009). Exploring social lives. Milton  Keynes: Open University. Calhoun, L. (2002). Legitimate Authority and Just War in the Modern World. Peace Change,  27(1), 37-62.   Cornut, J. (2010). David A. BALDWIN (dir.), 2008, Theories of International Relations, coll.  The Library of Essays in International Relations, Farnham, Ashgate, 725 p.. Etudes  Internationales , 41(1), 98.   Dominese, G. (2010). Theories of International Relations: from an American Science Towards a  Pluralism of Thought. Transition Studies Review, 16(4), 813-828. Goldstein, J. S. (2012). International relations (10. ed.). Boston: Pearson/Longman. Karp, D. J. (2009). Transnational corporations in ‘bad states’: human rights duties, legitimate  authority and the rule of law in international political theory. International Theory, 1(01),  87. Krehoff, B. (2008). Legitimate Political Authority and Sovereignty: Why States Cannot be the  Whole Story. Res Publica, 14(4), 283-297. Mitchell, S. M. (2012). Guide to the scientific study of international processes. Hoboken, N.J.:  Wiley. Tight, M. (2005). International relations. Amsterdam: Elsevier JAI.

Huckleberry Finn - Conflict Between Society And The Individual Essays

The theme of Mark Twain's Huckleberry Finn is that the ideas of society can greatly influence the individual, and sometimes the individual must break off from the accepted values of society to determine the ultimate truth for himself. In Huckleberry Finn's world, society has corrupted justice and morality to fit the needs of the people of the nation at that time. Basically, Americans were justifying slavery, through whatever social or religious ways that they deemed necessary during this time. The conflict between society and Huckleberry Finn results from Huck's non-conformist attitude. This attitude is a result of his separation from society at an early age. With a highly abusive drunkard for a father, Huckleberry Finn is forced from childhood to rely solely on himself. As a result of this, he effectively alienates himself from the rest of society. Society continues to try to "reform" him, but Huckleberry Finn shows his lack of appreciation in that effort from the very beginning of the story when he says, "The Widow Douglas she took me for her son, and allowed she would sivilize me I got into my old rags and my sugar hogshead again, and was free and satisfied." His actions are based on instinct and his own experience, rather than conventional conscience. As a result, he makes up the rules for himself as he goes along, forming a conscience that is keenly aware of society's prejudices but actions based on that which he has experienced. Ironically, ofte...

Marketing Pencil

INDEX †¢ Acknowledgement †¢ Executive Summary †¢ Introduction to the market †¢ Definition to the marketing plan †¢ Impact of Environmental factors †¢ Marketing Plan for pencils †¢ Category analysis †¢ Current market situation †¢ Customer analysis †¢ Marketing strategy †¢ Product development process †¢ Brand name, Brand equity, Brand image †¢ Segmentation and Targeting †¢ Profile of rural market in general †¢ Marketing Mix and Integrated Marketing Communication †¢ Conclusion ACKNOWLEDGEMENT We extent our thanks to Mrs. Saima Hussain faculty guide who has given me moral support to do my project work.We also extend our thankfulness to our beloved parents and friends for their continuous encouragement at every moment It is our privilege to express our profound in deftness, deep sense of gratitude to our facility guide who had trusts in our ability in assigning us such an important and interesting project and also for allotting time for discussing and clarifying issues related to this project. EXECUTIVE SUMMARY A marketing plan is a written document that contains the guidelines for the business centers and allocation over the planning period. This project is made on the basis for the marketing plan for the pencils.In our project our company is i. e. , of Torres are introducing their new pencils product. The names of the pencils are the ‘Shesham pencils’. If our company introduces new pencils and have to sell it in the market then we have to firstly write down a market plan for it. That means we have to analyze the current market situation i. e. ? We have to analyze the impact of the micro environment, macro environment. ? We have to analyze the needs of the consumers and then do segmentation, target and positioned the market. ? We have to do surveys for knowing the needs of the peoples.The more concise a marketing plan is the better it will serve you. These are the guideline s for writing a strategic marketing plan that meets the specific requirements of your business. We will take you through the development process step-by-step with easy to follow planning sheets to lead you through each stage. After that we have to choose different modes of communication for the sale, promotion of our product. The format includes a fully developed sample plan and is designed to meet the needs of most types of businesses although the emphasis on different aspects of the plan will vary from one business type to another.MARKET PLANNING FOR THE PENCILS (SHESHAM PENCILS) INTRODUCTION:Bangladesh is always said a country of villages and it is fact as Bangladesh 60% of population lives in villages, and it is said that rural market has been growing at five times the pace of the urban market more government rural development initiatives have been seen to increase rural markets. MARKET: Traditionally, a market was a physical place where buyers and sellers gather to buy and sell goods. Economist describes a market as a collection of buyers and sellers who transact over a particular Product or product class.Manufactures go to resources, marketer buy resources and turn them into good and services. MARKET PLANNING: It is well and good to include marketing in your business and a lot a few hours a day to do marketing tasks. But if we do not organize our market plan our efforts won/t get nearly as far as putting . Marketing plan in writing gives you a guideline to work from and it provides goal to strive for and it organize all those creative ideas you have floating around your brain. Firms that is successful in marketing businesses starts with marketing plan.Marketing plan cannot be made without involving many people into it. No matter what kind of feedback you get from all parts of your company. This is as important because it take all aspects of your company to make your marketing plan. Your key people can provide realistic impact on what’s achievable and how achievable and how your goals can be worked out. From all the things we can concluded that market plan is very necessary for the successful running of any business operation and to achieve various goals of the business operations in a right manner and in right ways.DEFINITION OF MARKETING PLAN: ‘A marketing plan is a written document containing the guidelines for the business centers marketing programs and allocation over the planning period’ THE IMPACT OF ENVIRONMENTAL FACTORS: There are two keys perspectives on the marketing environment. , namely the micro environment and macro environment: MICRO ENVIRONMENT: This environment influences the organization directly . It includes suppliers that deal directly and indirectly with consumers and customers and other local stake holders. Micro environment tends to suggest the small but this can be misleading.In context, micro describes the relationship between firms consumers and customers directly or indirectly, and ot her local stakeholders. This includes all factors that can influence an organization, but that are out of their direct control. A company does not generally influence any laws (although it is accepted that they could lobby or be part of a trade organization). It is continuously changing, and the company needs to be flexible to adapt. There may be aggressive competition and rivalry in a market. Globalization means that there is always the threat of substitute products and new entrants. The wider nvironment is also changing, and the marketer needs to compensate for changes in culture, politics, economics and technology. All factors that are internal to the organization are known as the ‘internal environment'. They are generally audited by applying the ‘Five Ms' which are Men, Money, Machinery, Materials and Markets. The internal environment is as important for managing change in the external environment. As marketers we call the process of managing internal change is calle d internal marketing. MACRO ENVIRONMENT: Macro environment includes all the external factors that affect our product .The macro environment includes the factors like technology, political, geographical, and ecological and socio cultural factors that have an impact on the manufacturing of the product. In the manufacturing of pencils we have to keep in the mind that the sociological environment, the society has been changed and due to this the needs, demands of the customers are also changed. Different kinds of pencils are made according to the need and standards of the peoples. Now a high class person wants pencils which are of high quality and provides better services. The middle class peoples want a pencil that are of low price and is not very expensive.So manufacturer produces the pencils in keeping all these things in mind. The pencils are produced with accordance of the new technology. MARKET PLAN FOR PENCILS: If our company introduces new pencils and have to sell it in the mark et then we have to firstly write down a market plan for it. That means we have to analyze the current market situation i. e. ? We have to analyze the impact of the micro environment, macro environment. ? We have to analyze the needs of the consumers and then do segmentation, target and positioned the market. ? We have to do surveys for knowing the needs of the peoples.The more concise a marketing plan is the better it will serve you. These are the guidelines for writing a strategic marketing plan that meets the specific requirements of your business. We will take you through the development process step-by-step with easy to follow planning sheets to lead you through each stage. After that we have to choose different modes of communication for the sale, promotion of our product. The format includes a fully developed sample plan and is designed to meet the needs of most types of businesses although the emphasis on different aspects of the plan will vary from one business type to anoth er.PROCESS OF MARKET PLAN CATEGORY ANALYSIS: The product of our company is the pencils. Our company is introducing a new product of Torres pencils with new unique features, and size. Our company is providing better and unique features to our customers. The competitors of our company are the other pencils stores like, GOLDFISH pencils, and DOLLAR pencils. MARKET SURVEY/ CURRENT MARKET SITUATIONS: Market survey is the first step in the market planning . Our Company conducted the market survey for knowing ? The need in the current market situation. To analyze what are the different kinds or types of pencils which are present in the current time in the market. ? The different kinds of features of the pencils, their prices. NEEDS, WANTS AND DEMANDS OF THE CUSTOMERS: The market plan will be started before the manufacturing of the particular product. If we have to make any kind of pencils products, we have to analyze the needs, demands and wants of the customers. Needs are the basic human requirements. Needs are then converted into wants. Demands are the wants for specific products backed by the ability to pay.We start our market plan by analyzing that whether there is a need; want among the customers for the pencils we decide to manufacture and for that we conduct survey, market research for knowing the needs of the customers. For that we have to visit the schools, and may know the needs of the children by Putting them questions and having their suggestions that what kind of pencils they want for writing ,and knowing from them that what are the difficulties they get from their previous pencils while writing. We need to have different types of people which are using pencils to know their needs.After collecting all the information we have to get a result for knowing the needs, wants, and demands of the customers and get ready for making pencils according to the needs wants and demands of the customers. COMPETITOR ANALYSIS: The analysis of the competitor is very import ant aspect because through it we come to know that that our competitor is. The main competitors of our pencils are the other pencils company like GOLDFISH pencils and DOLLAR pencils which are having good position in the market. Our company has to include all those factors in our pencils by which our product look unique and different.Determining the â€Å"Marketing Mix† Product Price Promotion Distribution Goldfish Rs 5 High High Dollar Rs 4 Average Average CUSTOMERS ANANLYSIS: Our Company is targeting different types of customers according to their needs and wants. We are targeting the students of school, colleges. E. G—–Children’s like pencils having shapes of toys and other attracting things.The persons who have to work in the offices like simple pencils . Other professionals like different kinds of pencils so pencils are made according to the needs and wants of these different consumers. ESTABLISHING OBJECTIVES: The main objectives of our company are a s follows: ? To provide better services to our customers. ? To provide quality pencils to our target customers at the reasonable prices. ? To build a good image in the minds of our customers. ? To increase sales of our product. ? To generate revenues and profits by the sale of our pencils.MARKETING STRATEGIES: For the introduction of new product in the market we have to develop a preliminary strategy plan for introducing our new pencils in the market. The plan consists of three parts. 1. First part describes target market’s size, structure, and behavior of the planned product positioning and sales, market share, and profits and the goals sought in the few years by our product. Therefore the target market for our pencil is mainly the children’s of schools and colleges. We will analyze the benefit which comes out by the sale of the pencils. 2. The second part outlines the planned price, distribution strategy, and marketing budget for the first years. This part describes that what are the features or special points of the pencils which we have to made . In it we determine the prices of our different kinds of pencils. Like we determine that the cost of our pencil is Rs 2 each but if the customers buy the box there cost will be of Rs 8. 00 with a sharpener and eraser free. In it we also determine the different kinds of expenses which are to done for the introduction of our pencils in the market.Like the expenses done on the sale, promotion, advertisement of pencils in print media. That what are the profits which come to us by the sale of the pencils. As we see that during the first year a substantial amount will be spent on marketing research by audits and consumers panel data to monitor market reaction and buying rates. The entire budget is made in keeping eye on all these things. 3. The third part of the market strategy plan describes the long run sales and profits goals and market mix strategy over time. As we see that our products would be selling at a very good rate and giving us lots of profits.So we can invest more and more money in it and tries to improve the quality of our pencils by adding new features in it . We will make the product mix and decided to make new kinds of pencils with new innovations and additional features. Market strategy plan is very essential in the business for the proper allocation of revenues, expenditure from the product. It determines all the expenditure done for the sale of our pencils in the market. It also describes that to which segment of the customers we have to sell our pencils and at what price. MANAGING THE DEVELOPMENT PROCESS:Up to now the product has existed in only as a word description. The next step involves the jump in the investment that dwarfs the cost incurred in the earlier stages. At this stage the company will determine whether the product idea can be translated into a technically and commercially feasible product. In this step we have to make our ideas, plans about the pen cils in truth. In other word we make our pencils according to needs and demands of the customers. PRODUCT DEVELOPMENT: The development of the pencils starts at this step. The jobs of translating target customers requirement are helpful in making of our pencils.We analyze all the collected data from different kinds of customers and make our pencils according to their needs. E. g. The customers have said that they faces a lots of problems during writing because their pencils do not work properly, the points of the pencils get damaged during their writing time due to which they faces a lots of problems. From this we get an idea to use that kind of lead in our pencils which is of high quality and would not get damaged while writing. We adopt the quality function method for manufacturing of our pencils. We develop a pencils according to view taken by the peoples during market research.PRODUCT MIX: In product mix we include that what are the additional benefits that we are providing to ou r customer along with our original products i. e. , in it we can provide some additional services to our customers along with our pencils. We can give customer free sharpener and eraser with the one box of pencils. Along with one pencils peoples gets a free attached eraser. By adding these additional things in our pencils the customers get happy, and it will definitely results in the increase of the customers loyalty towards our product. It will also be helpful in retaining the attention of the customers towards our product.PRODUCT STRENGTHS AND WEAKNESS: Product strengths and weakness describes the strengths of our pencils that what makes our pencils different from other pencils and what is our weaknesses when compared with others. STRENGTHS OF OUR PRODUCT; We should add what kind of features in our pencils that should act as strength of our pencils. We raise the length of our pencils, and provides different shapes of pencils which distinct our pencils different from others pencils . The offer of giving a free sharpener and an eraser is also helpful in attracting the consumers towards our product.As more and more customer are getting our pencils , these all results in increasing sale of the product and increasing revenues of the company. WEAKNESS OF OUR PRODUCT Our company should also analyze the weakness of our product: The main weakness may comes during the sale of the pencils that when we offer a free eraser and sharpener with our pencils whether the company may faces a lot of expenditure. These activities involve the wastage of money by the company. The pencils of other companies like GOLDFISH Pencils and DOLLAR Pencils are the main competitors of our company.Our company has to add the extra features in our product so that our product gets a different position as compared to our competitor’s product. PRODUCT LIFE CYCLE MANAGEMENT AND NEW PRODUCT DEVELOPMENT- In the product life cycle management we can describes the product and determines for how muc h time we should sale our product in the market, whether for a long time or for short period of time. A company positioning and differentiation strategy must change as the product, market, and competitors change over the product life cycle.To say that the products have a life cycle it asserts four things: 1. Product has a limited life. 2. Product sale pass through distinct stages and each positioning asserts different challenges, opportunities and problems to the seller. 3. Profits raises and fall at different stages of the product life cycle. 4. Product required different marketing, financial, manufacturing, purchasing and human resource strategies in each life cycle stages. Product life cycle of the pencils depends upon the needs of our customers that for how much time our product should remain in the market.If our pencils do not satisfy the needs of the customers it may comes in the decline stage that results in the extinction of our pencils in the market. Because the customers a re not satisfied by our products their demand gets changed due to which our pencils comes in the decline stage. INTRODUCTION: At the introduction period there is the slow sale growth of the pencils. At this stage the profits are nonexistent because of the heavy expenses of product introduction. In this phase the customers are not much aware about our pencils.Large amount of advertisement expense, discounts are given by our company to create awareness of the customers towards our pencils. GROWTH: Rapid market acceptance and substantial profits improvements at growth the product is selling at a high rate. MATURITY: A slowdown in the sale growths shows the maturity period. As the sale of our pencils are not undergoing up to the mark. The customers are now not satisfied by our pencils, the pencils do not function according to their needs, which results in the slowdown in the sale of our pencils. The sale declines with the arrival of competitors in the market.It may seen that if the new company may introduce a new pencils with new and better features it will results in the decline in the sale of the pencils of our product. DECLINE: Decline shows the downward drift and profits erode. At this point the profit from the existing product comes to zero. This stage comes due to the arrival of new competitors in the market and when the customer satisfactions from our pencils are not up to the mark. This stage may come when our pencil do not gives full satisfaction to the consumers. Decline may also comes when the taste and preferences of the consumers gets change.If the decline stage may come in the existing product life it is good for our company to develop a new product according to the needs of the peoples and providing better services to the customers. BRAND NAME, BRAND EQUITY AND BRAND IMAGE: Brand is the name ,term, sign, symbol or design or the combination that tends to the goods and services of one seller or group of seller and to differentiate them from others tho se of competitors. A brand is the thus product or service that add dimensions that differentiate it in some way from others products or services designed to satisfy the same needs.These differences may be functional, rational, or tangible related to product performance of the brand. We give our pencils as the name’ ‘SHESHAM PENCILS’ it’s a new product of Torres pencil company. Branding may helps the consumers to identify our product . The consumers starts finding about the brand satisfy their needs and which ones do not. The brand name can be protected through registered trademarks, and packing can be protected through copyrights and designs. SEGMENTATION AND TARGETING MARKET SEGMENTATION Market segmentation is one of the steps that go into defining and targeting specific markets.It is the process of dividing a market into a distinct group of buyers that require different products or marketing mixes. A key factor to success in today's market place is findi ng subtle differences to give a business the marketing edge. Businesses that target specialty markets will promote its products and services more effectively than a business aiming at the â€Å"average† customer. Opportunities in marketing increase when segmented groups of clients and customers with varying needs and wants are recognized. Markets can be segmented or targeted using a variety of factor. The bases for segmenting consumer markets include: Demographical bases (age, family size, life cycle, occupation) †¢ Geographical bases (states, regions, countries) †¢ Behavior bases (product knowledge, usage, attitudes, responses) †¢ Psychographic bases (lifestyle, values, personality) A business must analyze the needs and wants of different market segments before determining their own niche. To be effective in market segmentation keeps the following things in mind: †¢ Segments or target markets should be accessible to the business †¢ Each segmented gro up must be large enough to provide a solid customer base. Each segmented group requires a separate marketing plan. Large companies segment their markets by conducting extensive market research projects. This research is often too expensive for small businesses to invest in, but there are alternative ways for to a small business to segment their markets. A small business can do the following to gain knowledge and information on how to segment their markets: 1. Use secondary date resources and qualitative research. You can use the following resources for external secondary data: o Trade and association publications and experts o Basic research publications External measurement services 1. Conduct informal factor and cluster analysis by: o Watching key competitors marketing efforts and copying them. o Talking to key trade buyers about new product introductions o Conducting needs analysis from qualitative research with individuals and groups. There are many reasons for dividing marketin g into smaller segments. Any time you suspect there are significant, measurable differences in your market you should consider market segmentation. By doing this you will make marketing easier, discover niche markets, and become more efficient with your marketing resources.TARGETING: By doing the segmentation we target the consumers where we have to sell our pencils. The main target are the school children’s and college student and there teachers and professors. In it we have to remain aware of our competitors in order to take competitive advantage and we should be also aware about the consumers who would be buying our product. Why our Company go to rural market? The cost of going global is very high, and it is difficult to gauge markets in other countries. It is better to target the rural market as it is growing by the day.Today rural markets are as critical as urban markets. The rural markets provide better opportunities. In village vast competition exists. Different compan ies come with different flavors. So people have ample choice. With only around 100000 of the 638667 villages tapped so far there are huge potential and market areas. So we get high percentage of total market though profit margin is less. Now a day’s villager also spends on luxury & comfort products. After all Dettol is a one type of necessity product. As it plays a role of anti-septic medicine.Media also plays an important role in promotion of goods. The growing reach of the electronic media has created a huge change in the lifestyle of rural consumer. Profile of rural market in general:- The rural market of Pakistan is large and scattered, in the sense that it consist of over 63 core consumers from 6, 38,365 villages spread throughout the country. Nearly 60% of the rural income is from agriculture. Hence rural prosperity is tied with agricultural prosperity. During the harvest season, the demand for consumer goods in village goes up.The population securing income from non-ag ricultural sector is now increasing due to rural development programs. The consumers in the village areas do have a low standard of living because of low literacy, low per capita income, social backwardness, low savings, etc. The rural consumer values old customs and traditions. A change is beginning to take place in their outlook because of growth in literacy rate and mass media in the rural areas. Rural consumers have diverse socio-economic background. This is different in different parts of the country. This brings diversity among rural customers and market.The demand pattern of the rural consumers is fast changing. There is new and growing demand for toiletries, ready-made garments, cosmetics, packaged foodstuffs, etc. this change is due to increase in rural income. The infrastructural facilities like roads, warehouses, communication system, and financial facilities are inadequate in rural areas. Hence physical distribution becomes costly due to inadequate infrastructural facili ties. The saving habit of the rural community is increasing in the recent years as a result of the efforts put by co-operative and commercial banksMarketing Mix: PRODUCT: A business needs to consider the products that it produces and the stage of the product life cycle that a product is at. Marketing strategies will vary according to the type of product and its stage in the life cycle. 1. Pencils are very convenient to use and will be easy for customers also to use this product. 2. By providing good quality of Pencils, students will be attracted towards writing and will also be encouraged. 3. Pencils are available in different colors, so a person has choices to select various types in one particular product. . Pencils are available in different prices, so people can buy it as per their affordability. [pic] PLACE: This generally refers to the physical locations of product sales as well as the methods of distribution. However, it is also considered to be the â€Å"place† or â⠂¬Å"position† in the market of the product; refer to information below. Businesses need to make many decisions related to â€Å"place†: access, parking, competition, physical location etc. It’s the most important P in the pencil wars — Place. And nothing evokes more passion in distribution.We have chosen the different zones especially south schools and colleges and west zones as keen interest is shown by nearby villages of it. We had chosen these places due to following reasons: In these areas literacy rate is better than other areas. â€Å"So WHERE THERE IS WILL, THERE IS A WAY†. As people living in this area have mostly standard income so they can purchase our product â€Å"pencils† as they are cheaply and in a better way available. There is a lot of scope of expansion as these areas are surrounded by various other villages so great scope of expansion is there.PRICE: Most businesses use a â€Å"cost plus† method for setting the price s of their products. This involves determining unit production costs and then adding in a profit margin. However, many other factors are involved. Consider â€Å"perceived price† (what you think consumers will be prepared to pay), demand elasticity (is it elastic or inelastic? ), competitors' pricing (can you afford to undercut their prices? ), pricing objectives (what do you want to achieve increased market share? increased profits? market leadership? etc. ) Example:Price is the only factor which decides the presence of the product in the rural market. As people are having standard purchasing power, low income or high group of income persons etc. can afford Shesham pencils as they are available cheaply and in a better way. Hence keeping all the dynamic factors we have decided to go for penetration pricing for our product. We have decided to go with the application of penetration pricing as the people in the rural area are having low income, low purchasing power and we are ne wly entering the market. The pricing will be in way: Small pencils: 1 pencil = RS. . /- 10 pencils of pencils box = RS. 9/- Large pencils: 1 pencils = RS. 4/- 10 pencils of pencils box= RS. 16/- PROMOTION: Promotion is said to be the vital for all companies until now the promotional tools have been acted as the targeting tool used to attract huge demand for rural people and also huge demand for company’s product. The promotional strategies are as follows:- A new innovative broad aspect followed by me to attract huge attraction towards my product will be the use of tree borders. e will make use of tree borders as in rural areas mostly there are villages surrounded by huge and number of trees, so the hoardings at tree border will definitely attract huge demand. We will be putting hoardings on retail shops so that whenever the customer comes over the shop they should easily come to know about the arrival of new Pencils i. e. â€Å"name of the pencils† in the market. We w ill also promote my product through wall paintings. As wall paintings lasts for longer time and through this maximum customer can be attracted.There are some other strategies also like, The role of the influencer or influencing communication cannot be ignored as far as rural Pakistan is concerned. The advertisements that revolve around this very strategy actually depend on the influence of different influential people and/or events in the villages to put across the message powerfully with more effect and purchase intention. An example of this kind of advertisement may be brand endorsement by any influential person in the village like the ‘Intellectual Chaudary’ or the ‘school master’. Events like different festivals and different games and sports competitions actually have a high participation level in the rural Pakistan, as other sources of entertainment are very less in those areas. So, these events and shows offer great opportunity to reach rural Pakist an cost effectively. Different brands sponsor different events and shows in rural villages, which is actually a cost-effective way to advertise with the participatory strategy. Many brands are venturing into different ways to educate their rural consumers about their brands and their usage through different shows and events.This kind of initiatives actually creates huge awareness about the brand among the interested people in the rural Pakistan. Different health related advertisements like Polio awareness and AIDS awareness programmes involve a ‘show-n-tell’ strategy of advertising. It includes Press and print, TV, Cinema, Radio, and Point of purchase and Outdoor advertisement. Reach of formal media is low in rural households (Print: 18%, TV: 27%, Cinema: 30%, and Radio: 37%) and therefore the marketer has to consider the following points: English newspapers and magazines have negligible circulation in rural areas.However local language newspapers and magazines are bec oming popular among educated facilities in rural areas. It has made a great impact and large audience has been exposed to this medium. Organizations have been using TV to communicate with the rural masses. Lifebuoy, Lux, Dalda oil etc. are some of the products advertised via television. Many consumer goods companies and fertilizer companies are using these TV channels to reach the rural customer. Radio reaches large population in rural areas at a relatively low cost. Example: Colgate, Brite total, Shan Masala industries are some of the companies using radio communication programme.The farmers have a habit of listening to regional news/agricultural news in the morning and the late evening. The advertisement has to be released during this time to get maximum coverage in rural areas. Another advantage is that the radio commercial can be prepared at short notice to meet the changing needs of the rural folk. Example: Release of a pesticide ad at the time of outbreak of a pest or diseas e in crops. [pic] This form of media, which includes signboards, wall painting, hoarding, tree boards, bus boards, dealer boards, product display boards etc. , is cost effective in rural areas.Symbols, pictures and colors should be used in POPs meant for rural markets so that they can easily identify the products. Generally rural people prefer bright colors and the marketer should utilize such cues. Display of hangings, festoons and product packs in the shops will catch the attention of prospective buyers. However a clutter of such POP materials of competing companies will not have the desired effect and is to be avoided. It is a way of passing on information relating to goods or services for sale, directly to potential customers through the medium of post. It is a medium employed by the advertiser to bring in a personal touch.In cities lot of junk mail is received by all of us and very often such mails are thrown into the dustbin whereas a villager get very few letters and he is re ceptive to such mailers. It is an effective and economical medium for communication in rural areas, since it stays there for a long time depending upon the weather conditions. The cost of painting one square foot area is just Rs. 10. Retailers welcome painting of their shops so that the shop will look better. Walls of farm houses, shops and schools are ideal places for painting and the company need not have to pay any rent for the same.The walls have to be painted at least one or two feet from ground level. It is better to take permission of the owner. Very often the owner takes responsibility for taking care of the wall painting. Paintings are to be avoided during election time and rainy season. The matter should be in the form of pictures, slogans for catching the attention of people. Companies marketing TV, fans, branded coffee/tea, toothpaste, pesticides, fertilizers etc. use wall painting as promotion medium in rural areas. These are painted boards of about two square feet in d imension having the picture or name or slogan of the product painted on it.The cost of such a painted board is about Rs. 80. These boards are fixed to the trees on both sides of the village road at a height of about 10 feet from ground level. These boards attract the attention of slow moving vehicles like cycles, bullock carts and tractors and people walking on the road. The condition of roads, even the buses move at slow speed through village road. Fertilizer and pesticide companies in rural areas extensively use tree boards. These are low priced promotion items and can be used by consumer goods companies too. [pic]These media with effective reach and personalized communication will help in realizing the promotional objectives. Companies to suit the specific requirements of rural communication are using a variety of such media effectively and some of the more important media and methods are given below. Rural people prefer face-to-face communication and farm visits facilitate two-w ay communication. The advantage is that the sales person can understand the needs and wants of the rural customer by directly discussing with him and answer his queries on products and services. Potential customers in the illage are identified and the company’s/distributor’s representative makes farm-to-farm visits and highlight the benefits of the products. The person carries with him literature in local language and also samples of products. The person does not sell the product but only promotes the use of the product. Very often the local dealer also joins the representative in making farm-to-farm visits. The dealer clarifies the terms and conditions of sale and also makes independent follow up visits for securing orders. [pic] Group meetings of rural customers as well as prospects are an important part of interpersonal media.The company is able to pass on the message regarding benefits of the products to a large number of customers through such meetings. Group meet ing of key customers are conducted by banks, agricultural inputs and machinery companies in rural areas. The bankers visit an identified village, get the village people in a common place and explain the various schemes to the villagers. Such meetings could be organized in prosperous villages for promoting consumer durables and two wheelers also. Example: Millat Tractors conduct a meeting for tractor owners and they meet in villages to discuss repairs and maintenance of tractors. [pic]Package is an integral part of the product. Its main purpose is to protect the product during transit, to preserve the quality and to avoid any loss in quality and quantity. The main purpose of this contest is to remind the customer to buy the product as soon as he enters the shop. Another objective is to influence the dealer to stock the product and support the company in increasing the sales. The display contest has to be announced well in advance and promotional materials to be distributed to all the selected dealers in a geographical area. Prizes for best displays are announced to motivate the dealers; the contest lasts for about a month.A well-planned product display contest not only increases the involvement of dealers in the company’s products but also increases the sales during the contest period. This is used for promoting consumer goods such as shampoos, soaps and toothpaste Each rural market segment has certain special features i. e. they share common life-style traits. They include village sports, religious events, prominent personalities and role models. Examples: Textile mills maintaining community gardens, Mineral water companies supplying clean drinking water during summer festivals in villages and Consumer goods companies sponsoring Kabaddi. pic] PACKAGING: The Silent sales man: What does a sales man do when you go to a shop or he comes to your house, he first s how’s you the product then starts to tell you the features of the product like its brand name, method of production, ingredients (if it is eatable), price etc. In short he tries to persuade you to buy his product, this same activity is performed by packets of any product but without any use of language this is called silent salesman ship Thus we say that â€Å"packaging – A silent salesman† pic] Packaging is done for the three reasons: – 1) To protect the product 2) To make the product easy to carry 3) To make the product attractive. Pencils do not require heavy packaging but still we have come up with the two packaging strategies for our pencils: – 1) To have a packet of 3 pencils sets 2) To have a packet of 10 pencils sets. The rural Bangladesh is not much developed; hence their purchasing power is also not high. Hence, for their convenience we have come up with these packaging strategies.This was also done to reduce the cost of the product so as to supply the product at cheap rates and also for a profitable deal for our company. FEATURES O F PENCIL The pencil is used for writing and if the writing is not dark i. e. it is light then the reader will not be able to understand the written matter. Hence we have invented the pencil which would be darker than any other pencil. The goods which are cheaply available with no compromise in quality then those goods or products are liked by every consumer. This is the reason why we are coming up with a pencil which would be cheaper.The body of the pencil would be covered with velvet piece or a rubber piece to make the pencil body of either velvet or rubber. This is the extra feature added because this would help the writer to have a firm hold over the pencil and to write faster. The body and its shape also add to the beauty of the product. Hence it is said that in the business world what ever is seen is taken. So the shape or the body of the pencil would be squared shaped which is not at all seen in the market till the date. The pencil is seemed to be incomplete without the rubb er.The writer might commit a mistake while writing and hence to correct the same rubber is provided at the end point of the pencil so that there is not an extra expenditure on the purchase of the rubbers. This pencil would be extra long then any other pencil and also at the minimum cost. So with that the buyer would be able to enjoy the good writer pencil for a longer period of time. This pencil would be available at each and every store of the rural market so that there are no extra efforts taken by the customer to come at a long distance for the purchase of this unique pencil.The pencil is a kind of a product which is mostly used by children and the children enjoy watching cartoons or such characters which seems to be funny. So then the children are going to get their favorite cartoon characters on this lovely pencil which is effectively made for kids but it is not that only kids could enjoy the writing with this pencil but it is for everyone to enjoy the writing with this penci l. The pencil has come up with new innovative feature of fragrance. This means that kids will enjoy good hand writing with sweet fragrance.This is an added advantage to our product as this idea is not applied to any of the pencil to the date. [pic] Conclusion: Thus looking at the challenges and the opportunities which rural markets offer to the marketers it can be said that the future is very promising for those who can understand the dynamics of rural markets and exploit them to their best advantage. A radical change in attitudes of marketers towards the vibrant and burgeoning rural markets is called for, so they can successfully impress on the millions rural consumers spread over approximately thousands of villages in rural Bangladesh.Eurosif European Social Investment Hamida Kawser Student of UIU Second samaster BBA Departmeny Road Number 27 Dhanmondi Dhaka 30. 03. 2013 Respected Sir. I am submitting you my report on automobile companies and associated risk and opportunities the se pose for long-term return. Perpose behind preparing automobile report is to have an idea about how automobile companies grew through decades. So that we can use this quality information in Bangladesh industry and even in our personnal business field. ———————– [pic] [pic] [pic]

Checks Balances Within The US Government

Checks Balances Within The US Government Free Online Research Papers What is a check? What is a balance? What is being checked or balanced? Why exactly would we need something to be checked or balanced? â€Å"Checks and Balances† is a metaphor borrowed from Clockwork (Bailyn 274). In the past days, John Harrington had compared the principle of rotation to the working of a screw or a vice (Harrington 249). From there this political metaphor gained momentum and eventually popularity owing to the endeavours of the likes of Baron de Montesquieu. The constitution of the United States is a paradigmatic example of this. This constitution is a brainchild and consequence of many events that preceded it. It strived to cater for various goals of the founding fathers, of which a fundamental one was to balance the effects of power and preclude tyranny. Consequently, federalism was applied in order to balance the national and state governments and therefore ebb the extents of power in hands of the national government. Thomas Jefferson and other founders were convinced that government at the state level was more democratic by virtue of being closer to the general people, and thus federalism came forth. Another system was, of course, the system of checks and balances. It was envisaged that this system would prevent any one branch of government exceeding its powers and therefore prevent dictatorship. After escaping from British rule, the last thing the founding fathers wanted to have was one such system in their own country. This system divided the government into three branches (executive, legislative, and judicial) with all branches stipulated certain independent and overlapping powers. I n a nutshell, legislative branch makes the laws, the executive branch implements it, while the judicial branch interprets it. Checks and balances is essentially a system designed to prevent a particular branch of the government gaining too much power over another. It ensures a systemic balance in the government structure. The executive branch includes the President and his federal bureaucracy, who have powers over the legislature (Senate and the House of Representatives). The president’s biggest power over the legislature is the power to veto. For example, President Johnson vetoed bills brought by the Congress over 20 times after the Civil War. As for the judicial branch, Supreme Court judges are appointed on a lifetime basis, but they are not above impeachment. Similarly, the President can not appoint judges without the senate’s approval. The President and Congress may agree upon a law, but the Supreme Court can declare that law unconstitutional. Checks and balances have obviously practical implications in the lives of Americans. At the executive branch, the presidential powers include the ability to approve or veto bills (except for pocket veto), carrying out federal laws, endorsing and signing treaties, granting general pardons to federal offenders, appointing judges and high ranking federal officials, acting as the commander in chief of the armed forces. He can also refuse to spend money allocated for specific purposes. As a commander in chief of the armed forces he can also wage war. Interestingly, the pardons signed by the President are not subject to the approval of any other branch of the government or even the recipient. The checks on the President’s executive powers include the power of congress to override any veto by a two-third majority vote, refusal to confirm appointments or ratify treaties, etc. Furthermore, Congress can impeach or remove a President and declare a war. The legislative powers of the congr ess include passing federal laws and establishing lower federal courts and the number of federal judges. It also enacts taxes, authorizes borrowing and setting of budget, reserves the sole power to declare a legal war, authorize investigation against the President or high ranking federal officials, and ratifies treaties. The checks on Congress’ powers include the president’s power to veto a federal bill, and Supreme Court’s ability to render a law unconstitutional. Furthermore, within the legislative branch, both houses of Congress must vote successfully for a law to pass. As for the judicial branch, it is designed to interpret and apply laws by trying federal cases. It also determines which laws apply to which case, has the sole power to nullify laws that conflict with a more important law, or constitution, determines the disposition of prisoners, has power to compel testimony and production of evidence. A unique quality of the judicial branch is that it police s its own members and is traditionally immune to arbitrary dismissal by other branches of the government. Also, it can declare laws and policies passed by Congress and executive acts (presidential) unconstitutional. Numerous real life conflicts have put this system to test over the past couple of centuries. President Woodrow Wilson diligently worked on a peace treaty named the Treaty of Versailles that would have ended the first World War. In 1918, however, Congress refused to ratify it. In 1987 President Reagan appointed Judge Robert Bork to the Supreme Court. In the end, this nomination was refused. After the end of Civil War, Congress overrode more than 20 vetoes by the Presidents. In 1935 and 1936 two Roosevelt programs named NIRA and AAA were declared unconstitutional by the Supreme Court. Whether or not this system of checks and balances stands as important as it was at the beginning of â€Å"American Experiment† begs a closer scrutiny of its benefits and demerits. A strong argument in favour of checks and balances is that it has been functional for over 200 years and shows no imminent signs of failure – the longest for any current constitution in the world. President Nixon’s resignation over Watergate scandal and Bill Clinton’s infamous impeachment trial over the affair with Monica Lewinsky are proofs that the system still ably guards the United States from tyrannical administrations, widespread corruption and scandalous cover-ups. Also, the constitution is extremely difficult to amend as backed up by the fact that the last amendment was done in 1992. This means protective measures can’t be easily amended from the constitution, which ensures the constitution to remain a workable solution for the future. Another great benefit of this system is its enthusiastic promotion of bipartisanship. The two major parties Republicans and Democrats ought to work together to make the government more efficient and legislation easier. Without this cohesiveness at the party level it would be highly difficult for the executive branch to pass any law, which would create a political gridlock. For example, George W Bush reaped the benefit of bipartisanship to get education reform bills passed in 2001-2002. Bill Clinton, on the other hand, found his healthcare reform bill defeated as he ignored the input of the Republicans on the issue during his tenure. A major argument against checks and balances is the idealistic and somewhat naive expectations behind it, which actively depends on the assumption that fair bipartisanship will exist and ignores the contradiction of interests between different branches. Many of these contradictions shouldn’t have been allowed under any political system – especially this one – considering it was specifically devised to prevent it. For instance, the Korea, Vietnam, and Iraq wars have underscored the ability of executive branch to grossly circumvent the system altogether. None of these wars passed any form of approval from the Congress, which generally issues a declaration of war first. Furthermore, this system sometimes encourages a deadlock rather than preventing it. For example, Bill Clinton faced a major crisis with passage of his federal budget in 1995. Legislative and executive branches comprised of opposing parties, and this coupled with the lack of bipartisanship resulted in closing down of the government once money ran out. Thankfully for Clinton, he was able to manoeuvre through the gridlock and eventually got the budget passed. Again, with Clinton, in 1997 and early 1998 the Senate refused to take any action on many of Clinton’s appointments of new federal court nominees. This is known as a major check on presidential authority. This dispute between Clinton and the Senate meant that there weren’t enough federal judges to handle the workload in federal courts for a considerable period of time. This is a sterling example that two branches of the government working together doesn’t necessarily translate to administrative efficacy, and it is naive to expect both parties to play fair – especially on the event of a major election. On the surface, these examples highlight the necessity of a more robust system to counter the possibility of legislative versus executive impasse. During the impeachment trial of Andrew Johnson, English author Walter Bagehot said, â€Å"The English Constitution, in a word, is framed on the principle of choosing a single sovereign authority, and making it good: the American, upon the principle of having many sovereign authorities, and hoping that the multitude may atone for their inferiority. (Bagehot 293). To combat these drawbacks many political scientists have suggested the introduction of a parliamentary system. Former President Woodrow Wilson was an avid advocate of one such system as he agrees with the spirit of Bagehot’s stance: â€Å"It is not necessary to assent to Mr. Bagehot’s strictures; but it is not possible to deny the clear-sighted justice of this criticism. In order to be fair to the memory of our great constitution-makers, however, it is necessary to remember that when they sat in convention in Philadelphia the English Constitution, which they copied, was not the simple system which was before Mr. Bagehot’s eyes when he wrote.† (Wilson 164) These demerits aside, there is a debate on the extent of power the different branches inherit. Traditionally the judicial branch is considered the weakest and executive the most powerful. While the Constitution does not explicitly declare any branch of the government to be more powerful than another, in practice a branch’s power to defend itself from influence of another is understandably scoped. James Madison illustrates this point in Federalist 51: â€Å"It is not possible to give to each department an equal power of self-defense. In republican government, the legislative authority necessarily predominates.† Additionally, this concept of checks and balances is seen by some as a prominent beacon of American exceptionalism. In fairness, the system of checks and balances is one that has been implemented for over 200 years, and was formulated by a group of politicians who had little idea of what the union would turn into after such a lengthy period of time. Despite that, one must consider the fact that all the branches of the government are readily restricted by the Constitution and the checks and balances implemented from within. No tyranny or dictatorship is yet to sprout off this system till this date, and that is a testament to the effectiveness of this concept. The infrequent lapses and impasses are natural of any such political system and should not be hold against the practical success of this system. Therefore the system of checks and balances does truly pass the test of time and till this date remains as important in maintaining the harmony of different government branches as it did at the advent of the â€Å"American Experiment†, and as such no wholesale constitutional reform is required in foreseeable future. Bernard Bailyn, The Ideological Origins of the American Revolution (Cambridge, Mass.: Harvard University Press, 1967), p. 274. Harrington, Political Works, 249. Baron de Montesquieu, Charles-Louis de Secondat. Stanford Encyclopedia of Philosophy. 18 July 2003. Stanford University. 30 August 2007. Checks and balances in the government of the United States of America, 31 August 2007 http://everything2.com/index.pl?node_id=477935lastnode_id=0 Emory Law School: Historical Documents – Constitution of the United States, 30 August 2007 < law.emory.edu/index.php?id=3080> 34. The Bork Nomination, 30 August 2007 Minority Presidents and Democratic Performance in Latin American Politics and Society, 28 August 2007 Walter Bagehot, Eng|lish| Const|ituition|. P. 293 Walter Bagehot, Eng|lish| Const|ituition|. P. 296 Woodrow Wilson: The Essential Political Writings, Edited by Ronald J. Pestritto, P. 164 James Madison: The Structure of the Government Must Furnish the Proper Checks and Balances between Different Departments, The Federalist # 51, Indepdendent Journal, Wednesday, February 6, 1788 Rick Tilman. Thorstein Veblens Views on American Exceptionalism: An Interpretation. Journal of Economic Issues. 39#1 2005. Voss, Kim. The Making of American Exceptionalism: The Knights of Labor and Class Formation in the Nineteenth Century(1993) Checks and Balances – MSN Encarta, November 01 2007, < http://encarta.msn.com/text_761585772___3/Checks_and_Balances.html> Research Papers on Checks & Balances Within The US GovernmentPETSTEL analysis of IndiaAppeasement Policy Towards the Outbreak of World War 2Never Been Kicked Out of a Place This NiceQuebec and CanadaBringing Democracy to AfricaAssess the importance of Nationalism 1815-1850 Europe19 Century Society: A Deeply Divided EraThe Effects of Illegal ImmigrationComparison: Letter from Birmingham and CritoAnalysis of Ebay Expanding into Asia

Split Personalities essays

Split Personalities essays What exactly are split personalities? Sometimes split personality is referred to a phenomenon that is really instead multiple personalities, where the individual seem to have completely different personalities on different occasions. With a person with split personalities, the person acts as if he or she was two or more separate individuals, but it is supposedly that the personalities do know about each of the other. Another type of split personality is the one that is rather termed disturbed personality, usually of borderline type. That condition is characterized by considerable insecurity and confusion regarding knowledge of self and identity. Most of the people in this case can by themselves or by others to be different individuals on different occasions. Split personalities are not just always only one or two other personalities; in some cases the number of personalities is endless. Split personalities are also known as Dissociation and Dissociative Identity Disorder. Diss ociation is a normal psychological and physiological ability that allows people to protect themselves when faced with trauma. When a person feels harmed or not comfortable and has been diagnosed with Split personalities then one of there identities will come out to protect the individual. Dissociation occurs spontaneously and the individual has not control over the schedule. What most of the studies show is that if a person has multiple identities, it is related most of the time to child abuse, and in that case, because stats show there a high frequency of child abuse, about one person out of 100 has split personality or something close to it. What I think is that a lot of people claim to have split personalities but I believe only a very few are diagnosed with that illness. This is a very serious problem and in a lot of cases can lead to death of that person or someone else, so I think that if you truly do have ...

Pushing hands Essay Example | Topics and Well Written Essays - 2500 words

Pushing hands - Essay Example Lee in this movie explores the element of cross – culture relationships and conflicts and issue related to it. This movie is a first of a kind where a father from a traditional background encounters a changing living atmosphere. This movie displays a wisdom and warmth of a traditional Chinese man in a family which has complete urban background. In this movie the character Alex is also stuck between his traditional grandfather, and his modern wife who is fussy. It is painful situation for the grandson and grandfather, as they share blood relation and have to keep up with each other’s expectations. In the end, the movie shows Mr. Chu regaining his hold on life and moves on independently. Plot of the Movie The plot of the movie is the life of an old and retired Chinese martial arts trainer, Mr. .Chu who moves to New York to join his grandson Alex. Alex is living with an American women Martha who is his wife and also a writer by profession. Martha is a neurotic and was suff ering from writer’s block which is condition which affects the writer’s mostly due to overwriting or lack of inspirational thoughts. As per (Nix)â€Å"As it so happens, Martha’s writer’s block started about the same time Mr. Chu moved in, and no one is more aware of this fact than she†. The moment when Mr. Chu joined the Alex’s family, his wife was in a disturbed condition and this makes the relationship of Mr. Chu and Martha bitter. As the movie â€Å"Pushing Hands† initiates, Mr. Chu is shown to be already in New York with his grandson and is uncomfortable and sharing a negative relationship with Martha. The film focuses much on this retired Chinese martial art teacher and his attempts to cope up with his new living atmosphere .In this he also attempts to teach Tai – Chi in a local school, where Alex is a student of Chinese Language. In the following part Mr.’ Chu encounters with a Chinese lady Mrs. Chen, and develops an attraction for her. However, due to Mr. Chu’s less aggressive nature this attraction towards Mrs. Chen s tends to falls out .Normally speaking, this movie tells all about the plight of an old Chinese immigrant in a foreign land and his attempts to fit in the new land of modernism. Background and Theme of the Movie The movie â€Å"Pushing Hands† is written by two writers namely; AngLee and James Schamas.Ang Lee is a Taiwanese man who made use of his Taiwanese heritage to create memorable movies which earned acclamation throughout the world. He has earned Masters from New York University on film, and got noticed in film arena with his classical movie like â€Å"The Wedding banquet†. This movie has earned him Academy award nomination and earned recognition as a director who crossed cultural and national barriers. James Shcamas is the co – writer of this movie â€Å"Pushing Hands† and also is an independent film producer and screen writer. During 19 90s, James Schamus have produced many interesting films which gained much attention and appraisal from film fraternity. He is known for taking risks to bring about stories with is of challenging and versatile nature. The theme of the movie â€Å"Pushing Hands† is culture clash which is prominently displayed between Mr. .Chu and his